GIFFGAFF- THE ULTIMATE BENCH
giffgaff wanted to give back to a community in some way. It needed to be an outdoor activation and something extrodinary... Alrighty then!
Be carefull what you wish for 😎️
(Made in collarboration with: Laura Juul Bjerg & Dagmar Ørum-Hansen)
giffgaff wanted to give back to a community in some way. It needed to be an outdoor activation and something extrodinary... Alrighty then!
Be carefull what you wish for 😎️
(Made in collarboration with: Laura Juul Bjerg & Dagmar Ørum-Hansen)
Problem: Tourists are flocking towards the biggest cities in the UK, which leaves rural British communities empty and economically suffering.
Observation: Benches in the UK are an attraction it self. Endless pictures of funny plaques, stupid park benches and articles are found online.
- Even a british gentleman, named Samuel Wilmot, started #ratethisbench to rate benches in the UK.
Solution: Samuel Wilmot has not yet found a bench he deems worthy of 10/10, because most of the benches are poor constructed and stupidly placed.
So giffgaff creates THE ULTIMATE BENCHES and places them in the 10 most beautiful hidden gems around the British rural areas.
To lure the tourists into the rural areas, we will invite Samuel Wilmot to be the first one to try our benches and rate them on his instagram along with different media that attend the judgement.
Observation: Benches in the UK are an attraction it self. Endless pictures of funny plaques, stupid park benches and articles are found online.
- Even a british gentleman, named Samuel Wilmot, started #ratethisbench to rate benches in the UK.
Solution: Samuel Wilmot has not yet found a bench he deems worthy of 10/10, because most of the benches are poor constructed and stupidly placed.
So giffgaff creates THE ULTIMATE BENCHES and places them in the 10 most beautiful hidden gems around the British rural areas.
To lure the tourists into the rural areas, we will invite Samuel Wilmot to be the first one to try our benches and rate them on his instagram along with different media that attend the judgement.
(THIS IS ONLY SOME OF THE FEATURES)
