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SEA - SUNGLASSES MADE OF “GHOST GEAR” 

In this shcoolproject we should create a sustainable brand within 5 weeks.
The only thing we new from the beginning was: We needed to sell sunglasses made of fishnets.


(Made in collarboration with: Josephine von Lowzow)


Fact:  640.000 tons of fishnets and gear are lost or abandoned in the ocean every year. 

Problem: These abandoned fishing materials are terrorizing the sea, because they keep fishing even if they’re not in use - It is also referred to as “ghost gear”.

Observation:
The consequenses of ghost gear is not discussed enough. 

Solution: Creating an eyewear brand that is putting the problem in your face.
Besides making sunglasses of ghost gear our mission was to be an eyeopener to the problem and it’s consequenses - and getting people to see the sea, so we could haunt the ghost together. There was no time to be “sweet”.
So we just talked straight fucking forward. 
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