EL LUCHADOR TEQUILA - THERE IS NOTHING TEQUILA CAN’T FIX
In the spirit of Lucha Libre wrestlers we picked up a fight against the H. Pylori parasite. It was now mano y mano.
(Made in collarboration with: Josephine von Lowzow)
In the spirit of Lucha Libre wrestlers we picked up a fight against the H. Pylori parasite. It was now mano y mano.
(Made in collarboration with: Josephine von Lowzow)
Problem 1: Mexico City has the most gastrointestinal infections in the world (the h. pylori parasite).
Problem 2: Mexico has frequent water shortages.
Fact: Only 83% men wash their hands properly.
Insight: Men love tequila, especially mexicans.
Idea: Sanitizers have been proven effective during Covid-19, so we are gonna sanitize Mexican mens hands with El Luchador tequila-tizers. With a Tequila on 60% alcohol, it could kill the germs.We placed the Tequila-tizers in locations where we could be face to face with men's bad habits - literally. And places with loooots of bacteria.
Problem 2: Mexico has frequent water shortages.
Fact: Only 83% men wash their hands properly.
Insight: Men love tequila, especially mexicans.
Idea: Sanitizers have been proven effective during Covid-19, so we are gonna sanitize Mexican mens hands with El Luchador tequila-tizers. With a Tequila on 60% alcohol, it could kill the germs.We placed the Tequila-tizers in locations where we could be face to face with men's bad habits - literally. And places with loooots of bacteria.
Kravlingprisen 2022, Shortlist in Communication
THE TEQUILA-TIZER
PARTNERSHIP WITH EL BUEN TACO
(The biggest taco take-away in Mexico City)
(The biggest taco take-away in Mexico City)
BILLBOARDS
(Placed at the subway in Mexico City)
(Placed at the subway in Mexico City)
SOME
PRODUCT EXTENSION
